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Growth Marketing Manager

Joist - Administration – Toronto, Ontario
Department Joist - Administration
Employment Type Full Time

Joist, the #1 platform for contractors in the world, is looking for an experienced Growth Marketing Manager to help us level up the way we communicate with our customers. You will lead the effort to ensure our users have a deep understanding of our product, and receive the information they need, when they need it, to be successful at each stage of their lifecycle. Your ultimate mission is to drive our core KPIs by ensuring our users have the awareness, understanding, and love of our platform they need to be successful with Joist over the long term

Are passionate about building channels that will connect contractors with software that can change how they run their businesses – and change their lives. You have a proven track-record of building growth in the digital marketing landscape, the discipline and passion to make data-driven decisions, and a keen understanding of how blending the right mix of channels, combined with advanced tactics and execution, leads to exceptional results.

Started in 2013, Joist is an end to end vertical software platform for small & medium sized trades contractors. Joist gives trades contractors the software tools & best practices needed to deliver incredible home renovation experiences, and connects them with homeowners looking for home improvement work. We've got the largest contractor network in the world using Joist to power their business, and we have major growth planned.

What will you be doing?

  • You will work with our Product, Growth, Design, Engineering, and Customer Success teams to design product launch strategies that keep customers informed, engaged, and excited as the product continues to evolve
  • Define communication strategy for new product launches, and create the content required to maximize new feature adoption and engagement
  • Understand our end-to-end user funnel and lifecycle, identifying gaps and opportunities to positively impact core KPIs through marketing programs
  • Plan and execute campaigns across the customer lifecycle to create awareness and educate our users about how to get maximum value from our products
  • Implement a content strategy and regular communications cadence with users to ensure they have a robust understanding of how to be successful with Joist
  • Establish a rigorous A/B testing plan to test messaging, subject lines, CTAs, content, notification cadence, and more to constantly improve core KPIs
  • Bring an iterative, experimental, and data informed yet creative and customer-centric approach to optimizing the user lifecycle and growing core KPIs
  • Analyze and report on campaign and experiment performance to drive rapid iteration, as well as provide visibility and maintain alignment cross-functionally

Experience & Skills

  • 2+ years of lifecycle, product, and/or growth marketing
  • Strong understanding of different marketing channels (email, push, etc), lifecycle/funnel optimization, A/B testing, and analytics
  • You are a proven marketer with experience crafting communications and leading marketing campaigns to drive awareness, comprehension, usage, and brand affinity
  • You have a knack for storytelling, and create compelling content to educate, inform, celebrate and inspire users
  • You love getting to know your users, developing deep empathy for their experience using the product, and understanding their needs at different phases of their lifecycle
  • You are highly analytical - when you look at data you see stories where others see numbers
  • You have a cross-functional mindset, and experience collaborating across Product, Marketing, Design, Growth, and Engineering teams
  • You have deep experience using analytics to drive, deliver, track and optimize across KPIs
  • Database / SQL experience is a strong differentiator
  • MBA from top-tier business school a plus

Benefits & Perks

  • Competitive salary
  • Robust medical & dental benefits
  • Prime downtown Toronto office location
  • Awesome team events
  • Pet friendly office
  • Super interesting team lunch’n’learns
  • Public transportation reimbursement
  • Free healthy snacks & coffee
  • Gym stipend
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  • Location
    Toronto, Ontario
  • Department
    Joist - Administration
  • Employment Type
    Full Time
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